College students' responses to content-specific advisories regarding television and movies

Extending Ingold's research on adult viewers' responses to mature content advisories, this study examined the likelihood of viewing television programs and of viewing theatrical movies with general and content-specific advisories. The results show that among the 63 undergraduate men, viewing likelihood was increased significantly with the provision of all types of mature content advisories, whereas among the 122 undergraduate women viewing interest increased with the 'sexuality' advisory but decreased with the 'violence' advisory.