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Contextual Responses to Affirmative and/or Reversed-Worded Items |
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| Authors: | Böckenholt Ulf |
| Affiliation: | 1.Northwestern University, Kellogg School of Management, 2211 Campus Drive, Evanston, IL, 60208, USA ; |
| Abstract: | Psychometrika - This paper presents a systematic investigation of how affirmative and polar-opposite items presented either jointly or separately affect yea-saying tendencies. We measure these... |
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