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The Effect of Social-Comparison Feedback on Aggressive Responses to Erotic and Aggressive Films1
Authors:Robert C. Sinclair  Theresa Lee  Thomas E. Johnson
Abstract:A study assessed the effects of social-comparison cues and filmed violence on aggression toward women. Under the auspices of validating some film clips for use in future research, males viewed either erotic, violent sexual, or violent nonsexual films. A male confederate provided social comparison feedback by indicating (or not indicating) that the film degraded women. Self-reports of sexual arousal, affective responses to the films, perceptions of violence, perceptions of pornography, and perceptions of portrayal of women were measured. In a purportedly unrelated learning experiment, males were given the opportunity to aggress toward a female confederate through electric shock. Intensity and duration of shock were measured. Social comparison information caused reductions in self-reports of sexual arousal, affect, and increased perceptions of violence in the erotic film condition only. Social-comparison information caused males to rate the depiction of women as more negative in both the erotic and violent nonsexual conditions. Regardless of film type, social comparison information caused a reduction in perceived realism of the films. Only film condition affected perceptions of pornography, with greater sexual content judged as more pornographic. Social-comparison information reduced the intensity of shocks delivered. Finally, social-comparison information led to reduced duration of shock in all film conditions; however, this effect appeared to dissipate in the violent sexual condition. Implications are discussed.
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