The Evaluative Factor of Risk Perception

This study was aimed at identifying an evaluative factor in perceived risk that was independent of the previously identified Dread and Knowledge factors. The methodology used was that developed by Slovic, Fischhoff, and Lichtenstein (1985a) with the addition of four new dimensions: personal position, economic justification, justification through well-being, and beneficial to society. This evaluative factor was identified, and loads the four above-mentioned dimensions while excluding 11 others. This evaluative factor primarily emerges as a major determinant in subjects' demands for risk control legislation.