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AN EXPLORATION OF COMMUNICATION AND PRODUCTIVITY IN REAL BRAINSTORMING GROUPS
Authors:FREDRIC M. JABLJN  LYLE SUSSMAN
Abstract:This study analyzed the performance of individuals in real brainstorming groups in an attempt to determine the relationship between individual ideational output, perceptions of status within the group, and communication apprehension. Results of a multiple discriminant analysis suggest that persons who are high producers of ideas perceive fewer status differences among group members, perceive themselves as high status group members and are less apprehensive as communicators than those persons low in productivity. The linear combination of discriminating variables was able to successfully classify over 75% of the subjects into their actual output group.
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