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VERBAL BEHAVIOR AS A FUNCTION OF APPREHENSION AND SOCIAL CONTEXT
Authors:WILLIAM J JORDAN  WILLIAM G POWERS
Abstract:This study examined the effect of high and low communication apprehension in conjunction with social and personal settings upon verbal behavior. Step wise multiple discriminant analysis of the data indicated a linear combination of language indices (number of syllables, Noun-Verb/Adjective-Adverb ratio, and phrase repetitions) which discriminated between the high apprehensive-personal setting group and the remaining three groups. Results are discussed relative to theoretical projections and the potential for sensitivity toward communication behavior being operative within the communication apprehension framework.
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