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A Heterogeneous Bayesian Regression Model for Cross-sectional Data Involving a Single Observation per Response Unit

Authors:	Email author" target="_blank">Duncan?K?H?Fong Email author Peter?Ebbes Wayne?S?DeSarbo

Institution:	(1) Marketing Department, Smeal College of Business, Pennsylvania State University, 456 Business Building, University Park, PA 16802, USA;(2) Fisher College of Business, The Ohio State University, Columbus, OH 43212, USA

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