Motives and Values to Achieve: Different Constructs With Different Effects

ABSTRACT Motives to achieve and values associated with achievement were conceptualized as distinct and independent personality constructs, one nonconscious, the other conscious, each predictive of a different type of achievement-related behavior It was hypothesized that (a) motive and value measures would be uncorrelated, (b) motives would predict “operant” or spontaneous behaviors while values would predict “respondent” or stimulus-driven behaviors, and (c) motives and values would interact such that subjects with high values relating to achievement would perform better than those with low values, but only when their motives were also high Hypotheses (a) and (b) were strongly supported m two studies, and Hypothesis (c) was supported in Study 2 In that study, the motive for achievement was a particularly strong predictor of operant math performance among those subjects who valued achievement as opposed to affiliation The findings suggest that nonconscious (motive) and conscious (value) measures are both useful in different cases–the former for predicting “real” (doing) activity, the latter for predicting self-report (thinking) responses Questions concerning how motives and values might combine to predict different kinds of behavior are addressed