Semantic priming in the pronunciation task: The role of prospective prime-generated expectancies

In the relatedness proportion effect, semantic priming increases with an increase in the probability that a word prime will be followed by a semantically related word target. This effect has frequently been obtained in the lexical decision task but not in a pronunciation task. In the present experiment, relatedness proportion was manipulated in two pronunciation tasks, one with and one without nonword targets, using category names as primes. In both tasks, a relatedness proportion effect occurred for high-dominance category exemplars but not for low-dominance category exemplars. These results converge with recent lexical decision results in suggesting that semantic priming in pronunciation is affected by a prospective prime-generated expectancy that is modulated by the relatedness proportion.