Computer-Aided Careers Guidance: An Investigation Involving an Artificial System

Customer satisfaction with the occupational suggestions provided by computer-aided guidance systems is uniformly high. User satisfaction and reactions to an artificial system, and two conventional and profile-matching system, were compared. The results suggested that user satisfaction is influenced by several factors which are largely unrelated to the quality or novelty of the occupational suggestions received. The project also raises several issues regarding the validity of profile-matching in comparison to other less-complex databank-reduction procedures.