Effects of documentary and fictional television formats on children's acquisition of schemata for unfamiliar occupations

Children's acquisition of real-world role schemata from factual and fictional television was tested experimentally in two studies. In study 1, 144 second- and fifth-graders saw a drama and a documentary about a caterer or a film director. In study 2, 125 fifth-graders saw the caterer tapes under conditions of high or low attentional involvement. Role schemata about real caterers or directors were measured by free response, frequency ratings, and multiple choice questions. Children acquired schemata about real occupations from bath documentary and fictional programs. On some measures, their schemata were influenced more by documentary than by fiction, but that difference faded slightly after a month. Level of involvement did not reduce the difference between real and fictional videos. Children learn social role schemata from both fictional and factual television, but they acquire more schema information from real than from fictional TV, at least when fiction is signaled by obvious cues (e.g., comedy) or when it is not percieved as socially realistic.