Re-examining the positivity of self-evaluations among East Asians and European Americans

Evidence from recent studies suggests that the method used to assess self-enhancement can influence the interpretation of findings on the existence of self-enhancement among East Asians. Circumventing many of the methodological problems associated with previous studies, we conducted a cross-cultural study that contrasted participants’ self-evaluations of personality traits with peer ratings. Specifically, East Asian and European American participants provided separate self- and peer-ratings on measures of individualistically- and collectivistically-valued traits in a round-robin design. Results revealed greater self-enhancement tendency among European Americans on both traits. Moreover, European Americans, but not East Asians, provided self-ratings that were more positive than peer-ratings. These findings challenge claims regarding the use of tactical self-enhancement among East Asians.