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A match made in the laboratory: Persuasion and matches to primed traits and stereotypes |
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| Authors: | S. Christian Wheeler Kenneth G. DeMarree Richard E. Petty |
| Affiliation: | aGraduate School of Business, Stanford University, 518 Memorial Way, Stanford, CA 94305-5015, USA;bOhio State University, 1885 Neil Ave., Columbus, OH 43210-1222, USA |
| Abstract: | |
| Keywords: | Attitudes Persuasion Attitude change Information processing Self Automaticity |
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