The effectiveness of visual and gustatory conditioned stimuli in human classical aversive conditioning with electric shock

Thirty-six undergraduate volunteers, divided into three equal groups, were given electric shock while sipping a colored, unflavored solution (Group I): a flavored, colorless solution (Group 2); or a colored, flavored solution (Group 3), in order to determine whether human Ss respond differentially to visual and gustatory cues when the UCS is aversive electric shock. Using a standard classical discrimination procedure, the CS + was blue water for Group 1, citric acid solution for Group 2, and blue citric acid solution for Group 3. For all groups the CS- was plain water, which was never paired with electric shock. The dependent variables were derived from Staats' A-R-D theory: attitudinal change (A) and a performance measure of sip-size taken during conditioning trials (D) both confirmed the hypothesis that taste can be an effective CS when the UCS is shock, in contrast to results typically obtained with rats where visual but not taste cues are effective with a shock UCS.