| Abstract: | The acceptance of qualitative research in applied sport psychology is growing steadily, yet there are continued calls for greater methodological diversity in this research. To this end, we offer ethnography to extend and enhance our understanding of applied sport psychology. Ethnography is aimed toward understanding the culture of a particular group from the perspective of the group members. The group culture, then, will lend insight into the behaviors, values, emotions, and mental states of group members. Ethnographers employ multiple methods to gain a comprehensive understanding of the social environment and perceptions of the members of the social group. In this paper, we discuss the epistemological and methodological foundations of ethnography. Then, using research examples related to applied sport psychology, we describe processes involved ethnographic research. Finally, we explore the issues of representation and legitimacy in ethnography. |
