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Affect and public health – Choreographing atmospheres of movement and participation
Institution:1. The University of Northampton, Park Campus, Boughton Green Road, Northampton NN2 7AW, United Kingdom;2. The University of East London, Stratford Campus, Water Lane, London E15 4LZ, United Kingdom;1. Lappeenranta University of Technology, LUT School of Business and Management, Finland;2. Oulu University, Finland;1. City University of Hong Kong, Hong Kong Special Administrative Region;2. University of Oxford, England;1. Norwegian University of Science and Technology, NTNU, Department of Geography, 7491, Trondheim, Norway;2. Asian Institute of Technology, P.O.Box 4, Klong Luang, Pathumthani, 12120, Thailand;3. Centurion University of Technology and Management, Ramchandrapur, P.O. – Jatni, Khurda, Odisha, 752050, India;4. Shanghai Academy of Social Sciences, 67 Winmalee Drive, Glen Waverley, Victoria, 3150, Australia
Abstract:Attempts at improving physical activity rates among the population are central to many government, public health, and third sector approaches to encouraging health behaviours. However, to date there has been little attempt by public health to embrace different theoretical-methodological approaches, relying instead upon largely quantitative techniques. This paper argues that through a development of a framework of affect amplification, public health approaches to physical activity should incorporate the choreographing of spaces of movement. Drawing on two case studies, both incorporating ethnographic methodologies, this paper complicates the idea that public health can rely on individual or population level approaches that overlook affective and spatial entanglements. This paper concludes by outlining offer a series of ideas to encourage physical activity participation.
Keywords:Affect  Choreography  Movement  Physical activity  Public health  Space
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