Group communication and decision-making strategies

In daily life, people frequently make inferences about current and future states of the world. Most of these inferences are not made individually, but by exchanging information about which strategies could be used with other people. In an experiment, we analyzed whether exchanging information socially increased the probability of selecting the most adaptive strategy. In our experiment, take-the-best (TTB; Gigerenzer & Goldstein, 1996), a simple heuristic that employs one-reason decision making, achieved the highest payoff. Results showed that the fit of TTB increased substantially across trial blocks when participants were allowed to exchange information with other group members. In contrast, when participants made inferences individually, they did not select the most adaptive strategy even after seven trial blocks. Overall, our results support the hypothesis that group communication increases the likelihood that participants select the most adaptive strategy for making inferences.