The costs of selecting power bases or messages associated with the opposite sex |
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| Authors: | Toni Falbo Michael D Hazen Diane Linimon |
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| Institution: | (1) University of Texas at Austin, USA;(2) Wake Forest University, USA;(3) University of Texas at Austin, USA;(4) Department of Educational Psychology, University of Texas at Austin, 78712 Austin, Texas |
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| Abstract: | A study was conducted to examine the interpersonal costs of using power bases associated with the opposite sex. The study also tested two hypotheses regarding influence differences associated with two statistical interactions: (1) the sex of the source by the sex-type of the message, and (2) the sex of the subject by the sex-type of the message. Subjects (N=387) viewed a videotype containing one of six speakers (three males, three females) delivering one of two speeches (about gun control or child care centers) and using one of two power bases (helplessness or expertise). The results indicated that speakers using power bases associated with the opposite sex were liked less and regarded as less competent and qualified than their counterparts. The results also indicated that female speakers aroused more belief in the child care message and male speakers aroused more belief in the gun control message than did the other speaker-message combinations. No significant effects were associated with the interaction between subjects' sex and message. Among other findings, female subjects generally rated the messages and the speakers more positively than did male subjects. |
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