| Abstract: | This study was designed to analyze the context-specific variation in the amount, intensity, and attractiveness of screen violence in Finnish network TV programs (n = 259). The additional aim was to investigate whether the violence content enhances the popularity of a program. Typically, the frequency and intensity of violent constructions varied with program type, and with cultural and temporal settings, but the attractiveness of violence varied only with program type. Violence in non-fiction was generally less frequent, less intense, and less attractive than that in fiction. U.S. fiction contained violence more frequently than Finnish fiction, while violence in exported European films was, on average, more intense than in other productions. Attractive style of violent portrayals was represented equally in fiction regardless of the TV culture. Higher violence content or attractiveness of TV violence did not contribute toward larger audiences. However, there was a moderate correlation between the intensity of violence and the popularity of a program. Aggr. Behav. 23:281–292, 1997. © 1997 Wiley-Liss, Inc. |
