Degrading situations,affiliation and social dependency

Research is reported which shows that degrading situations (e.g. a failure on a test) increase affiliative propensity. Four studies demonstrated that this affiliative tendency of degraded subjects is independent of the potential partner's performance and independent of his/her characteristics. The partners appeared to be equally attractive whether or not they witnessed subject's failure, and whether they were individuals or a group. On the other hand, the affiliative desires of praised subjects seem to be oriented rather towards those who benefit from a similar situation. The motivation underlying affiliative behaviour is discussed with regard to social psychological literature. It is suggested that degraded subjects' affiliative behaviour arises from a search for support and that a socially degrading situation places the subject in a state of emotional dependency which is expressed by a non-directional affiliative tendency and vulnerability to social influence. ©1997 John Wiley & Sons, Ltd.