Upstart theories and early American religiosity: a reassessment

Attempts to assess the theory of religious economies developed by Rodney Stark and his associates have generated an enormous secondary literature. For Stark himself, one beneficial effect has been a new paradigm in the study of religion that gives more emphasis to the social than to the psychological. A case is made here that key assertions in the theory have been falsified, that disconfirming evidence has been ‘explained away’ rather than explained and that the theory actually diverts attention from areas that might benefit from sociological scrutiny. But if all this is so, then why does that theory continue to command so much attention? Part of the answer is that the theory is perceived to work so well in particular contexts, and the context mentioned most often is early American religion. For that reason, the bulk of this article is concerned with taking a careful second look at Finke and Stark's The Churching of America. The evidence presented in that work turns out to be far less supportive of their general theory than is generally acknowledged. The final section of this article identifies some implicit ideological themes in the theorising by Stark et al. that likely account for its continuing popularity.