Evaluative conditioning in the picture-picture paradigm with random assignment of conditioned stimuli to unconditioned stimuli

Human participants were allocated to 1 of 3 groups. In the conditioning group, each conditioned stimulus (CS)-unconditioned stimulus (US) pair was presented 7 times during the acquisition phase. Participants who were assigned to the extinction group saw 5 additional presentations of each CS in isolation after the 7 presentations of each CS-US pair. In the latent inhibition group, the CS-only trials were presented before the CS-US trials. Overall, a significant evaluative conditioning effect was observed. This effect cannot be dismissed on the basis of the arguments developed by A. P. Field and G. C. L. Davey (1997, 1998, 1999), and the results thus provide strong evidence for the associative nature of evaluative conditioning. The results are also in line with other findings, which showed that evaluative conditioning is resistant to extinction.