AIDS Educator Effectiveness as a Function of Sexual Orientation and HIV Status1

This study investigated the effectiveness of an AIDS educator as a function of his HIV status and sexual orientation. A 2 × 2 factorial design was employed where 136 heterosexual undergraduates viewed I of 4 videotapes of an AIDS educator who introduced himself as either HIV positive or negative and either heterosexual or homosexual. The videos were identical except for the introduction. Results revealed that all videos increased knowledge about AIDS. However, students' perceptions of risk increased only when they believed the educator was HIV positive and heterosexual. Intentions to get tested for HIV increased when they perceived the educator as HIV positive but declined when they thought she was HIV negative. Results suggest the sexual orientation and HIV status of educators can impact their effectiveness.