Joel Osteen as Cultural Selfobject: Meeting the Needs of the Group Self and Its Individual Members in and from the Largest Church in America

This paper examines the appeal and success of Joel Osteen, pastor of the largest church in America: Lakewood Church in Houston, Texas. Our guiding theory comes from Heinz Kohut’s Self psychology, especially as elaborated in his interviews with Charles Strozier. We also draw on the work of Indian psychoanalyst Sudhir Kakar, who, using Kohut, argues that the guru in the Indian context functions as a cultural selfobject, and we argue that Osteen functions in an analogous way in the American context—that is, as a cultural selfobject. Specifically, we argue that Osteen’s appeal and success is due to what Kohut refers to as idealizing transferences and mirroring transferences, as well as Osteen’s ability to provide a “calming structure” and a sense of “continuity,” as Kohut uses these terms, for members of the Lakewood community. To demonstrate this thesis, we analyze a recent sermon by Osteen, a chapter in one of his bestselling books, and the airplane incident that involved Victoria Osteen in December 2005. We contextualize our analysis by discussing relevant sociological and demographic data pertaining to Lakewood Church, and we conclude by making the point that cultures can become disillusioned with their own cultural selfobjects and, whatever the fate of Joel Osteen and company, our culture will nevertheless continue to produce new cultural selfobjects.