Systematic desensitization of snake-avoidance following three types of suggestion |
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| Authors: | F D McGlynn R H Mapp |
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| Affiliation: | 1. Assistant Professor of Marketing, Nottingham University Business School China, University of Nottingham Ningbo China, 199 Taikang East Road, Ningbo, China;2. Associate Professor of Marketing, Department of Marketing & International Business, TBS Business School, 20 Boulevard Lascrosses, 31068 Toulouse, France;1. Department of Diabetes and Endocrinology, Norfolk and Norwich University Hospital NHS Trust, Norwich, UK;2. East of England Ambulance Trust, Melbourn, UK;3. Department of Diabetes and Endocrinology, West Suffolk Hospital NHS Trust, Bury St. Edmunds, UK;4. Institute of Metabolic Science, University of Cambridge, Cambridge, UK;5. Health Economics Group, Norwich Medical School, University of East Anglia, Norwich, UK;6. Bridge Street Surgery, Downham Market, UK;7. School Lane Surgery, Thetford, UK;8. Department of Diabetes and Endocrinology, Bedford Hospital NHS Trust, Bedford, UK;9. The Ipswich Diabetes Centre, Ipswich General Hospital NHS Trust, Ipswich, UK;10. Colchester Hospital NHS Trust, Colchester, UK;11. ENHIDE, East and North Hertfordshire NHS Trust, Herts, UK;1. Brunel University, UK;2. Newcastle Business School, University of Newcastle, NSW, Australia;3. Leicester University, UK;4. Newcastle Business School, Northumbria University, UK;1. Department of Materials Science and Engineering, Chongqing Jiaotong University, Chongqing 400074, PR China;2. National and Regional Engineering Lab for Transportation Construction Materials, College of Civil Engineering, Chongqing Jiaotong University, Chongqing 400074, PR China |
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| Abstract: | Three groups of 8 Ss each received tape-recorded desensitization after having been exposed to different instructions regarding the anticipated outcome of the experiment. As compared to 7 untreated control Ss, each of the desensitization treatments led to behavioral improvements, while the differential instructions had no apparent impact. |
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