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Myopic social prediction and the solo comparison effect
Authors:Moore Don A  Kim Tai Gyu
Affiliation:Graduate School of Industrial Administration, Carnegie Mellon University, Pittsburgh, PA 15213, USA. don.moore@alumni.carleton.edu
Abstract:Four experiments explored the psychological processes by which people make comparative social judgments. Each participant chose how much money to wager on beating an opponent on either a difficult or a simple trivia quiz. Quiz difficulty did not influence the average person's probability of winning, yet participants bet more on a simple quiz than on a difficult quiz in the first 3 experiments. The results suggest that this effect results from a tendency to attend more closely to a focal actor than to others. Experiment 4 directly manipulated focusing; when participants were led to focus on the opponent instead of themselves, the effect was reversed. The discussion relates the results to other literatures including overly optimistic self-evaluation, false consensus, overconfidence, and social comparison.
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