| Abstract: | The role of family values in promoting prejudice toward gay men was examined. Participants high and low in support for family values were primed with family-relevant or neutral cues and were exposed to either a gay or a straight father who was described as a good or a bad parent. Both individual differences in family value support and situational primes of family values produced derogation of the gay father. Sympathy for the father in a child custody loss was also markedly low when family values were both endorsed and primed, and when the gay father was explicitly depicted as a bad parent. The findings have implications for Rokeach's (1972) belief congruence perspective, and for models that depict values as part of a mental associative network (Biernat, Vescio, & Theno, 1996; Feather, 1990). |
