Mapping the mental space of rectangles.

The cognitive structure of a shape space--the space of rectangles--is explored by a nonmetric scaling technique. Our experiment was designed to extract the major transformational paths or 'modes' that characterize the mental shape space. Earlier studies of rectangle similarities using multidimensional scaling have provided conflicting evidence about whether the coordinate system of the mental rectangle space is based on height and width or on area and shape (i.e. aspect ratio). Our study reveals shape to be the single dominant factor. We suspected that earlier evidence for a height-width parameterization might have been due to the presentation of rectangles upright in a pseudo-gravitational coordinate system (whereas our rectangles are randomly rotated). In a control experiment with upright (vertical or horizontal) rectangles, the heavy bias towards shape preservation was still the dominant mode. In addition, however, a secondary bias towards change of height or width emerged, exactly following the pattern expected from the biasing change in context. This finding established a concrete path by which context and frame can influence the way shape is represented. The relevance of these findings to the cognitive organization of more complex shape spaces is discussed.