Effects of gaze manipulation on aesthetic judgments: hemisphere priming of affect |
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| Authors: | R A Drake |
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| Institution: | 1. Osaka University, 1-16 Machikaneyama, Toyonaka, Osaka, Japan;2. Tokyo University of the Arts, 12-8 Ueno Park, Taito Ward, Tokyo, Japan;1. Université de Genève, Faculté de Psychologie et des Sciences de I''Education, Geneva, Switzerland;2. University of Fribourg, Department of Psychology, Fribourg, Switzerland;1. Department of Behavioral Sciences, Universidad Internacional de La Rioja, Gran Vía 41, 26002 Logroño, Spain;2. Department of Cognitive Psychology, University of La Laguna, Campus de Guajara, 38205 Tenerife, Spain;1. Lappeenranta-Lahti University of Technology LUT, School of Engineering Science, Mukkulankatu 19, 15210, Lahti, Finland;2. Aalto University, School of Electrical Engineering, Maarintie 8, Espoo, 02150, Finland |
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| Abstract: | Research has shown that in right-handers there is a preference for stimulus objects which draw one's attention toward the right. It was hypothesized that when one's gaze was directed toward the right, one would give a more positive evaluation of photographs which were placed in the line of vision than would others who looked at the same photographs while their gaze was directed leftward. Using 60 subjects, the hypothesis was confirmed for males but not females. This finding was discussed as providing an explanation for the previous preference research, based on an assumption of left hemisphere processing of positive affect. It also demonstrates the value of the manipulation of attentional orientation as a methodology for studying cerebral asymmetry. |
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