Domain-specific responses to power-based interaction

Variations in power-relevant information-processing (response latency on a lexical-decision making task), acoustical responses (vocal amplitude and pitch), and affective responses were measured as a function of a power-relevant priming manipulation, and gender. When participants were primed for a power challenge (as opposed to other challenges), males (but not females) manifested exceptionally fast processing of power-relevant adjectives - suggesting the greater accessibility of power cues for males. Regardless of gender, participants primed for a power challenge manifested lower vocal amplitude (consistent with a de-escalating strategy). However, only women manifested an elevated pitch level and self-reported apprehension - indicating that women, even more than men show a de-escalating response to a power challenge.