On being liked on the web and in the “real world”: Consistency in first impressions across personal webpages and spontaneous behavior

With recent growth in the use of personal webpages and online social networking, people are changing the way that they meet and form impressions of each other. The current research examines the correspondence in impressions formed from face-to-face interaction and personal webpages. As expected, people liked by interaction partners were also liked on the basis of their Facebook^® pages. Across the two social mediums, social perceivers utilized analogous criteria in forming impressions: interaction partners and webpage viewers liked people who were socially expressive in face-to-face interaction and personal webpages, respectively. Finally, webpage expressivity and webpage self-disclosure were independent constructs, predictive of face-to-face counterparts: nonverbal expressivity and verbal self-disclosure. Implications for the changing landscape of social perception are discussed.