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Endorsing Obama licenses favoring Whites
Authors:Daniel A. Effron  Jessica S. Cameron
Affiliation:a Department of Psychology, Stanford University, Jordan Hall, Building 01-420, 450 Serra Mall, Stanford, CA 94305, USA
b Graduate School of Business and Department of Psychology, Stanford University, 518 Memorial Way, Stanford, CA 94305, USA
Abstract:Three studies tested whether the opportunity to endorse Barack Obama made individuals subsequently more likely to favor Whites over Blacks. In Study 1, participants were more willing to describe a job as better suited for Whites than for Blacks after expressing support for Obama. Study 2 replicated this effect and ruled out alternative explanations: participants favored Whites for the job after endorsing Obama, but not after endorsing a White Democrat, nor after seeing Obama’s photo without having an opportunity to endorse him. Study 3 demonstrated that racial attitudes moderated this effect: endorsing Obama increased the amount of money allocated to an organization serving Whites at the expense of an organization serving Blacks only for participants high in a measure of racial prejudice. These three studies suggest that expressing support for Obama grants people moral credentials [Monin, B., & Miller, D. T. (2001). Moral credentials and the expression of prejudice. Journal of Personality and Social Psychology, 81, 33-43], thus reducing their concern with appearing prejudiced.
Keywords:Moral credentials   Racial attitudes   Licensing   Voting   Political psychology   Social norms
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