Let there be no mistake! On assessment mode and the transference effect in social perception |
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Authors: | Antonio Pierro Arie W Kruglanski |
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Institution: | a University of Rome “La Sapienza”, Rome, Italy b Department of Psychology, University of Maryland, College Park, MD 20742, United States |
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Abstract: | We examined the possibility that assessment regulatory mode orientation affects the tendency to exhibit transference effects in social perception. Based on a social cognitive methodological paradigm devised by Andersen and colleagues e.g., Andersen, Glassman, Chen, & Cole, 1996], we find that the transference effect is more pronounced when individuals’ (chronic) assessment orientation is low (vs. high). These results suggest that transference is more likely to occur when less attention is directed towards the target of perception. |
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Keywords: | Transference Assessment Regulatory mode Person perception Impression formation Social cognition Social judgment |
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