Islamic mission and call: The case of the International Islamic University,Islamabad

The following paper begins with an outline of the motives for da^cwah as presented by the du^cat themselves, followed by a discussion of the significance of mission in Pakistan. The International Islamic University and its da'wah wing is documented in detail, with a focus on its ideological foundations and its objectives. The main part of the paper is devoted to how the Da^cwah Academy tries to conduct its programmes among different target groups, especially students, and how it acts at the international level using workshops and various media.