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A parent advice package for family shopping trips: development and evaluation
Authors:Clark H B  Greene B F  Macrae J W  McNees M P  Davis J L  Risley T R
Institution:University of Kansas.
Abstract:THIS ARTICLE REPORTS ON THE PRIMARY STEPS IN THE DEVELOPMENT OF PARENT ADVICE FOR POPULAR DISSEMINATION: (a) developing advice for one specific problem situation, family shopping trips; (b) testing the advice program for benefit to children and convenience to adults; and (c) packaging the advice so it can be used successfully by interested parents. Systematic observation of 12 families using the written advice package on shopping trips revealed its effectiveness in reducing child disruptions and increasing positive interactions between parents and children. These findings, along with interview information from families, showed that the package is usable, effective, and popular with both parents and children, and thus is ready for dissemination to a wide audience of parents-a step that in itself should involve research and evaluation.
Keywords:DESCRIPTORS  social behavior  shopping behavior  instruction  evaluation  facilitation  language  money  response cost  conversational skill  community setting  consumer behavior  consumer satisfaction  parents  children
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