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Reduction of residential consumption of electricity through simple monthly feedback
Authors:Hayes S C  Cone J D
Affiliation:University of North Carolina at Greensboro.
Abstract:Feedback has been widely used in efforts to control the consumption of electricity. Previous efforts, however, have used forms of feedback that seem economically impractical. The present study examined the effects of a feasible program of monthly feedback. Forty matched nonvolunteer participants were randomly divided into two groups: a no-contact control group and a monthly feedback group. In an A-B-A design, the data showed a clear decrease in electricity consumption for the feedback group during the feedback phase. The effect was maintained during a 4-mo intervention period. Withdrawal of the feedback was associated with a return to higher levels of electricity consumption.
Keywords:electrical energy  conservation  feedback  environmental problems  behavioral community psychology  consumer behavior
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