| Abstract: | ABSTRACT Both entrepreneurs and senior-level college business students were surveyed to determine similarities and differences in their values, under the premise that students who share similar values with those held by entrepreneurs may have promise of entrepreneurial potential. All respondents were administered the Rokeach Value Survey which, through a process of rank-ordering, is used to determine two hierarchies of value importance for individuals. The first hierarchy reflects an individual's terminal value system, or those values associated with end-states of existence. The second hierarchy reflects an individual's instrumental value system, or those values associated with modes of conduct. The resulting data provided a tabulation of medians, rank order composites and levels of significance for the terminal and instrumental values, respectively, of both samples. Rank order composites were used as general indices in comparing the position of a particular value in the total hierarchy of values and for comparing the position of a particular value across the two groups. Emphasis was placed on those values which were ranked very low or very high by the entrepreneurs. Comparisons of student value rankings relative to those values the entrepreneurs held highest and lowest were then conducted. The findings indicated that there were value differences between the total sample of entrepreneurs and students, as well as between female entrepreneurs and female student values, but there were few differences between male entrepreneur and male student values. In addition to the above comparisons, median analysis between entrepreneur and student terminal and instrumental values were conducted. An examination of the general population of entrepreneurs and students revealed that twelve of the eighteen terminal values of the entrepreneurs and students were significantly different at the (.05) level Only four of the eighteen instrumental values were significantly different (.05) level between the entrepreneurs and students. The median analysis between male entrepreneurs and male student values showed no significant differences. However, the median analysis between female entrepreneur and female student values showed that seven of the eighteen instrumental and eleven of the eighteen terminal values were significantly different at the (.05) level. Although not examined, it is likely that individual students in the sample do share the value profiles of the entrepreneurs. If so, and if generally accepted value profiles are established for entrepreneurs, such students might be counseled to consider the entrepreneurial life. |
