| Abstract: | The present experiment was designed to determine relative preference for fulfillment of consistency motivation. Ninety-two students rated their attraction to, identification with, and idealization of a hypothetical stimulus person who was represented as having fulfilled particular social motives such as approval, power, achievement and consistency. Results confirmed that subjects prefer persons who have satisfied traditional needs more so than others whose consistency desires have been fulfilled. Implications for the role of consistency motivation in social behavior are considered. |
