| Abstract: | Investigating stereotypes associated with world powers, 28 men and 28 women at a British university rated 24 world powers using the semantic differential. Significance tests show the relationship of the powers to concepts assumed to measure the Evaluative, Potency, and Activity factors. Three-dimensional models show the relative positioning by men and by women. Results indicate (1) general agreement between men and women; (2) superpowers close to BAD and STRONG; (3) countries associated with war and strife closer to BAD, WEAK, and PASSIVE. Comparisons were made with an American sample. The need for doing further stereotype studies over time was stressed. |
