Interpersonal influences on goals: Current and future directions for goal contagion research

A growing body of research documents goal contagion, a phenomenon whereby people are likely to catch—to adopt and pursue for themselves—the goals they see others pursuing. Here, I situate goal contagion relative to other ideas about where goals come from and then review existing scholarship on the phenomenon itself and the processes that underlie it. I then point to four larger questions that goal contagion researchers must answer in the years to come. The first two of these questions (what levels of the self‐regulatory hierarchy are subject to contagion and what role goal contagion affords for consciousness and intention) delve deeper into the process of the phenomenon, while the second two (how goal contagion affects social relationships and how it plays into goal pursuit more broadly) highlight how researchers have largely ignored the question of how goal contagion might influence people's broader lives.