刻板印象的自动激活实验研究

本研究应用模糊主次评判方法配合语义启动技术进行实验。结果表明；在年龄刻板印象上存在自动激活，而且没有性别差异；用不同性质的启动词来激活与年龄有关的刻板印象，激活后的刻板印象对年龄的判断有不同的影响，而且被试没有一个人意识到这点，表明内隐刻板印象的存在；人的判断具有模糊性，模糊主次评判方法有助于社会认知领域的量化研究，这是一个全新的尝试。

An Experimental Study on Stereotype's Automatic Activation

The study used the primary-secondary judgment of fuzzy mathematics combined with the Semantic Priming procedure. It indicates that age stereotype contains automatic activation, but no sexual difference; and that stereotypes related to age activated by different priming words have diverse effect on the judgment of age, while none of the subjects is conscious of it, which proves the existence of implicit stereotype; and that the evaluation of people is somewhat fuzzy, so the primary-secondary judgment of fuzzy mathematics, a wholly new trial, should be helpful to the quantitative research in the social cognition field.