Applying market principles to the delivery of careers guidance services: A critical review

Market principles can be applied to careers guidance services through the concept of guidance as market-maker or through the concept of a market in guidance. The notion of a market in guidance can take the form of a real market or of a quasi-market. A quasi-market can take the form of contracts or of vouchers. These three sets of options are explored in relation to current policy developments in the careers guidance field.