Semantic priming effect of metaphor constituent terms

Camac and Glucksberg reported there was no priming effect between constituent terms of a metaphor and argued that there was no prior similarity or association between the constituents. However, their study had several limitations. An important one was that they neglected the asymmetry of metaphor constituent terms. The purpose of this study is to replicate their experiment under the condition in which one of the constituents preceded the other. The experiment was conducted with Japanese participants using Japanese metaphoric sentences as stimuli. The results showed that the decision was facilitated if the vehicle served as prime and the topic served as target. In contrast, if the topic preceded the vehicle, no priming effect was found. These results are discussed in terms of the class inclusion model proposed earlier by Glucksberg and Keysar.