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Retaliatory equity as a factor in humor appreciation
Authors:Dolf Zillmann  Jennings Bryant
Affiliation:Indiana University USA
Abstract:Squelches depicting a protagonist who is provoked and who then retaliates against his provoker were manipulated to effect a variation in the degree of retaliation achieved: extreme underretaliation, underretaliation, fair retaliation, overretaliation, and extreme overretaliation. It was proposed that retaliatory equity, i.e., a situation in which the negative consequences inflicted upon the provoker by the retaliator are of a similar magnitude to the negative consequences initially inflicted upon the retaliator, constitutes an optimal condition for mirth, and that both types of retaliatory inequity, under- and overretaliation, impair humor appreciation in proportion to the magnitude of the resultant inequity. The findings fully supported these propositions.
Keywords:Requests for reprints should be sent to Dolf Zillmann   Institute for Communication Research   Radio-TV Bldg.   Indiana University   Bloomington   IN 47401.
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