The influence of incongruity and preexposure on the familiarity effect in visual selection of children

A consistent finding in the literature concerning visual selection is that Ss will spend more time viewing unfamiliar stimuli than stimuli with which they have been familiarized. In the present experiment, the relationship between the magnitude of this familiarity effect and the level of stimulus incongruity was examined and found to be monotonic and increasing. In addition, amount of stimulus preexposure had no significant effect on the magnitude of the familiarity effect. Furthermore, there was no overall difference in Ss' preference for familiar and unfamiliar stimuli. Results are interpreted as supporting a theory of visual selection based on information-conflict resolution.