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A cross-cultural examination of implicit attitudes toward shyness in Canada and China
Affiliation:1. Self and Identity Development Laboratory, Department of Psychology, Babeş-Bolyai University, Republicii 37, 400015 Cluj-Napoca, Romania;2. School of Psychology, University of Kent, Keynes College, Canterbury, Kent CT2 7NP, United Kingdom;1. Department of Psychology, University of Edinburgh, EH8 9JZ Edinburgh, United Kingdom;2. Department of Psychology, Colby College, 04901 Maine, United States;3. Department of Psychiatry (ARPS), University of Tartu, 50411 Tartu, Estonia;4. Faculty of Psychology and Sport Science, Bielefeld University, 33615 Bielefeld, Germany;1. Counselling Psychology, Faculty of Education, University of Ottawa, Canada;2. School of Psychology, Faculty of Social Sciences, University of Ottawa, Canada;1. Arizona State University, Tempe, AZ, United States;2. Indiana University, Bloomington, IN, United States
Abstract:The goal of this research was to explore implicit and explicit attitudes about shyness in Canada and Mainland China. In Study 1, Canadian undergraduate students (N = 650) completed a newly developed online version of the Implicit Association Test (IAT) focused on shyness, as well as questionnaires about their own shyness and explicit beliefs about shyness. Results suggested that Canadian university students automatically associated shyness with negative words. In Study 2, Chinese undergraduate students (N = 290) completed a newly developed Mandarin Chinese online version of the IAT related to shyness, as well as questionnaires of their own shyness explicit beliefs about shyness. Results indicated that Chinese students also automatically associated shyness with negative words, but differences were observed in the pattern of association with participants’ own shyness. Results are discussed in terms of the implications of attitudes toward shyness in both cultures.
Keywords:Shyness  Implicit attitudes  Culture  Implicit association test
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