Visual search with meaningful and non-meaningful material

Two experiments are reported which attempt to assess the effects of variations in target word, context items and instructions on performance in a visual search task. In Experiment 1, subjects were required to search through context lists of three-letter nonsense syllables (of either high or low association value) for three-letter meaningful target words (of either high or low frequency). They were given either “positive” or “negative” instructions, i.e. were told either to pick out the meaningful word or to pick out the word which was not a nonsense syllable. The results showed that visual search times were significantly influenced by both frequency of target word and association value of context items. A significant interaction was observed between type of instructions and target word frequency. The design of Experiment 2 followed that of Experiment 1, with the exceptions that nonsense syllables now became target items, and meaningful words formed the contexts. Again, nonsense syllable association value and word frequency were found to be critical in determining visual search times.