Attitudes toward buying online as predictors of shopping online for British and American respondents. |
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| Authors: | Bijou Yang David Lester Simon James |
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| Institution: | Department of Economics and International Business, Drexel University, Philadelphia, PA, USA. |
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| Abstract: | This study compared the attitudes toward online shopping of British and American individuals. Using a sample of 327 British and American university students, the British respondents were found to have less favorable attitudes toward online shopping. Attitudes toward online shopping were found to be significant predictors of making online purchases. The implications of these results were discussed and suggestions made for future research. |
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