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Analysing the influence of attitude and habit on bicycle commuting
Affiliation:1. Department of Civil Engineering, Universidad de La Frontera, Francisco Salazar 01145, P.C. 4811230, Temuco, Chile;2. Department of Civil Engineering, Universidad de Concepción, Edmundo Larenas 219, P.C. 4070409, Concepción, Chile;3. Instituto Sistemas Complejos de Ingeniería (ISCI), Santiago, Chile;1. Department of Civil and Environmental Engineering, Universidad de la Costa, Carrera 58#55-66, Barranquilla, Colombia;2. Department of Civil Engineering, Universidad Francisco de Paula Santander, Vía Acolsure, Sede el Algodonal, Ocaña, Colombia;3. Department of Transport Engineering and Logistics, Pontificia Universidad Católica de Chile, Avenida Vicuña Mackenna 4860, Santiago, Chile;1. Department of Sport and Physical Education, Faculty of Social Sciences, Hong Kong Baptist University, Hong Kong, China;2. Department of Sports Science and Physical Education, The Chinese University of Hong Kong, Hong Kong, China;3. School of Psychological and Cognitive Sciences, Peking University, Beijing, China;4. Behavioural Medicine Laboratory, School of Exercise Science, Physical and Health Education, University of Victoria, Victoria, Canada;1. University of Leeds, United Kingdom;2. AECOM, Birmingham, United Kingdom;1. Institute of Transportation Studies, University of California at Davis, One Shields Ave, Davis, CA 95616, United States;2. Department of Environmental Science and Policy, University of California at Davis, One Shields Ave, Davis, CA 95616, United States;1. Department of Civil and Environmental Engineering, University of Alberta, 6-362 Donadeo Innovation Centre for Engineering, Edmonton, AB T6G 1H9, Canada;2. Department of Civil and Environmental Engineering, University of Alberta, 6-269 Donadeo Innovation Centre for Engineering, Edmonton, AB T6G 1H9, Canada;3. Department of Resource Economics and Environmental Sociology, University of Alberta, 515 General Services Building, Edmonton, AB T6G 2H1, Canada
Abstract:New transport trends have emerged in developing countries to promote bicycling due to its individual and societal benefits. Although bicycle infrastructure provision has been one of the most utilised strategies to encourage bicycling, it has had a limited immediate impact on the bicycling modal share. Published research indicates the need to incorporate the psychosocial dimension to understand commuters' transport behaviour and explain why bicycling infrastructure usage is lower than expected. This study highlights the processes behind bicycle mode choice decisions, explicitly incorporating pro-bicycle attitudes and habits, while also considering the influence of socioeconomic, bicycle facilities and bicycling experience variables on shaping that attitude. For this purpose, an online survey was designed and sent to students, faculty members and staff of two Chilean universities to collect ad-hoc data. The modelling used an approach based on an integrated choice and latent variable model. The main findings are: attitude in itself is a relevant construct to explain behaviour; bicycling infrastructure contribute to explain bicycle choice but only indirectly through attitude; socioeconomic characteristics, bicycling familiarity and practical issues have both a direct effect on bicycle choice decision and an indirect one by fostering pro-bicycling attitudes. Additionally, results show that the explicit inclusion of habit reduces the contribution of pro-bicycle attitude in explaining bicycle choice. This might be due to interaction and reinforcement between habit and attitude.
Keywords:Bicycle commuting  Pro-bicycle attitude  Mode choice  Hybrid choice model  Bicycle facilitating conditions  Bicycle infrastructure
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