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The role of feedback in shaping responses to risky road scenarios: Evidence from electrodermal activity
Institution:1. Mind, Brain, and Behavior Research Center-CIMCYC, University of Granada, Campus de Cartuja s/n, Granada, Spain;2. Department of General Psychology, University of Padova, Via Venezia 8, Padova, Italy;3. Department of Civil, Environmental and Architectural Engineering, University of Padova, Via Marzolo 9, Padova, Italy;4. Department of Basic Psychology, University of Malaga, Campus de Teatinos s/n, Malaga, Spain;1. Institute for Transport Studies, University of Leeds, University Road 34-40, LS2 9JT Leeds, UK;2. Human Factors Research Group, Faculty of Engineering, University of Nottingham, NG7 2RD, UK;1. Institute of Transportation Studies, University of California, Davis, 1605 Tilia Street, Suite #100, Davis, CA 95616, United States;2. School of Civil & Environmental Engineering, Georgia Institute of Technology, 790 Atlantic Avenue, Atlanta, GA 30332, United States;1. Sapir Academic College, Israel;2. Ariel University, Israel;1. Dept. Human Factors, Ulm University, Germany;2. Center of Key Competencies, Technical University of Munich, Germany;1. Marketing Department, University of Antwerpen, Flanders, Belgium;2. School of Psychology, University of Plymouth, Plymouth, Devon, UK;3. INSERM U1114, University of Strasbourg, Strasbourg, France;4. Business School, University of Southampton, Southampton, UK
Abstract:When faced with hazardous driving situations, rapid and effective risk perception and decision-making processes are of crucial importance for avoiding crashes. In these cases, the processes are accompanied and influenced by underlying psychophysiological mechanisms such as electrodermal activity (EDA) modulations. The present work aims to assess the psychophysiological mechanisms underlying participants’ risk perception and decision-making when facing risky road scenarios, as correlated to the feedback role in modulating participants’ behavior. Study 1 (n = 32) explores the behavioral effects of administering a contingent feedback in a decision (decision-making) and an evaluation (risk perception) task in response to a set of risky and not risky images. The behavioral data reveal an effect on the participants’ probability of response, independently from the type of image presented, when the feedback was administered. In the decision task, the effect is accompanied by a change in the amplitude and percentage of the skin conductance responses (SCRs), which are moderated by block of trials. Study 2 (n = 44) better assesses the role of task and block on participants’ physiological activation, as measured by EDA signal. The results show an increase in psychophysiological activation when the feedback is delivered, in the first part of the tasks, both in terms of SCRs amplitude and percentage to the presented road scenarios, followed by a decrease in the second part of the tasks. Moreover, this effect is more evident in the decision task than the evaluation task. These findings suggest that the role exerted by feedback when facing risky traffic images may be described as based on an associative process that, once the correct response has been learned, tends to be reduced as it becomes automatic. Overall, the results of the two studies represent an important step toward the development of training programs aimed at promoting safer behaviors in risky driving contexts.
Keywords:Feedback  Risky driving  Electrodermal activity  Risk perception  Decision-making
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